From Vision to Venture Let’s Build Something That Lasts
Welcome to Small Business Sandbox
This is your place to experiment, grow, and build with confidence.
At Small Business Sandbox, we believe business owners flourish when they take an active role in their growth – by identifying their needs, seeking mentorship, and boldly applying new strategies that elevate their effectiveness and productivity.
Photo credit: Maria Pocchia Goldstein
Hi! I'm Romina DeNicola
I'm Romina DeNicola, your business mentor and guide. I’ve taught entrepreneurship at CUNY and led both a university venture accelerator and a thriving community of startup founders and solopreneurs. My work focuses on helping small business owners test product-market fit, launch with intention, and scale with clarity.
Before that, I spent two decades in marketing strategy and program management for respected organizations like The Economist, BusinessWeek, NYC Media Lab, and Blackstone LaunchPad. My passion is personal – my father ran his own lawn and landscaping business, and I grew up understanding the grit, pride, and heart that go into building something of your own. Helping others grow is part of who I am.
Whether you’re just starting or seeking your next level, I’m here to support you in cultivating a business and a life that reflects your purpose and potential.
Learn more about our vision, mission and what we stand for.
Services
We offer strategic support for every stage of your business journey.
1 hr
99 US dollars
50 min
Price TBD
Starts Jan 8, 2026
499 US dollarsLoading availability...
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Starts Jan 10, 2026
499 US dollarsLoading availability...
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WHAT PEOPLE SAY
GREG D.
The Small Business Sandbox workshop was exactly what I needed. It offered actionable insights tailored for solopreneurs like me. The content was practical, the pace was just right, and Romina created a welcoming space to ask questions and learn. I left with a clearer roadmap, tools I could apply immediately, and the motivation to take the next step in growing my business. I highly recommend it to anyone seeking clarity and confidence on their entrepreneurial journey.
VINESH NAICKER,
Architecture Engineering and Construction
The Small Business Sandbox is a great space for budding entrepreneurs who want to start their own business but don’t know how or where to begin. Romina is a warm, passionate, and attentive educator who creates and holds space for you and your business to take shape.
Taking her course helped me overcome my fears and feel more confident in taking the first few steps toward forming my business.