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From Vision to Venture Let’s Build Something That Lasts

Welcome to Small Business Sandbox

This is your place to experiment, grow, and build with confidence.

At Small Business Sandbox, we believe business owners flourish when they take an active role in their growth – by identifying their needs, seeking mentorship, and boldly applying new strategies that elevate their effectiveness and productivity.

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Photo credit: Maria Pocchia Goldstein

Hi! I'm Romina DeNicola

I'm Romina DeNicola, your business mentor and guide. I’ve taught entrepreneurship at CUNY and led both a university venture accelerator and a thriving community of startup founders and solopreneurs. My work focuses on helping small business owners test product-market fit, launch with intention, and scale with clarity.

Before that, I spent two decades in marketing strategy and program management for respected organizations like The Economist, BusinessWeek, NYC Media Lab, and Blackstone LaunchPad. My passion is personal – my father ran his own lawn and landscaping business, and I grew up understanding the grit, pride, and heart that go into building something of your own. Helping others grow is part of who I am.

Whether you’re just starting or seeking your next level, I’m here to support you in cultivating a business and a life that reflects your purpose and potential.

 

Learn more about our vision, mission and what we stand for.

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We offer strategic support for every stage of your business journey.

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Small Business Sandbox provides general business guidance and educational content. All services are for informational purposes only and do not guarantee specific business results. Please consult a professional for legal, financial, or tax advice.

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